Become an Alto Giro Franchisee

The choice for those on the go

Become an Alto Giro Franchisee

Since 1983, Alto Giro has been transforming performance, style, and innovation into a solid, scalable business, prepared to grow with you.

40+ years inspiring movement
+3,000 stores across Brazil
+1.5M parts produced
Performance
Lifestyle
Premium Fitness Fashion
Expansion
40+ years inspiring movement
+3,000 stores across Brazil
+1.5M parts produced
Performance
Lifestyle
Premium Fitness Fashion
Expansion

START YOUR JOURNEY AT ALTO GIRO HIGH REVS

Fill out the form and our expansion team will contact you within 48 hours with a personalized project presentation.

+ 40 years old

+ 40 years old

of experience in the market

+ 1.5M

+ 1.5M

own parts produced per year

+ 3,000 points of sale

+ 3,000 points of sale

national and international presence

+ 10 years

+ 10 years

retail experience

A BRAND WITH HISTORY, PURPOSE, AND RESULT

Since 1983, Alto Giro has been a national reference in Fitness and Beachwear fashion. Founded by Edson and Josete Recco, the brand was created with the purpose of combining quality, technology, and exclusive design, inspiring confidence and self-expression in every detail.

We are the choice for those on the go — because we believe that style, comfort, and performance go hand in hand.

A BOOMING MARKET

The fitness fashion market is experiencing one of its best moments, driven by the growth of well-being, sports activities, and an active lifestyle.

  • Average growth of 15% per year since 2020

  • 35% growth in post-pandemic investments in gyms, sportswear, and well-being

  • Brazil is the 2nd largest market for gyms in the world

  • The sector generated BRL 9.4 billion in 2025, with a projection of BRL 10 billion in 2026

INITIAL INVESTMENT

STARTING FROM R$ 8,000.00 PER M² + FRANCHISE FEE

+ franchise fee, according to store format and location.
The value does not include initial stock.

  • Initial investment** From 500k
  • Franchise fee BRL 60,000

INCLUDED IN THE INVESTMENT

  • Complete store setup
  • Operational structure
  • Ongoing support
Alto Giro Store

Full support

Alto Giro offers strategic and operational support to boost results and ensure more efficient unit management.

Comprehensive training for franchisees and their teams

Comprehensive training for franchisees and their teams

Detailed operating manuals

Detailed operating manuals

Constant monitoring of sales, inventory, and profitability

Constant monitoring of sales, inventory, and profitability

BI tools and KPI monitoring

BI tools and KPI monitoring

FRANCHISE ADVANTAGES

All this reinforces our positioning as the choice for those who are always on the go.

  • Seamstress working on a piece by Alto Giro

    Direct from the factory

    Direct supply from the factory, ensuring a higher margin

  • Alto Giro branded materials

    Quality

    Mix of premium products with constant innovation

  • Alto Giro Store

    Technology

    Integrated technology (CRM + e-commerce)

  • High Rotation Bag

    Sustainability

    Commitment to sustainability and conscious consumption

A LIVING BRAND, CONNECTING PEOPLE AND EXPERIENCES

More than just selling products, Alto Giro creates experiences that strengthen the brand and drive results.

Events, launches, and activations with athletes and influencers such as Sabrina Sato, Thássia Naves, André Baran, Marcella Vita, among others, bring franchisees, customers, and the fitness community closer together.

Actions that increase foot traffic and sales in stores

Actions that increase foot traffic and sales in stores

National visibility that strengthens network expansion

National visibility that strengthens network expansion

Alto Giro Campaign

ALL YOU NEED TO KNOW.

We have gathered the most common questions about the Alto Giro franchise model. Didn't find yours?

The initial investment to start a Giro operation starts at R$ 500,000. The final amount is defined according to the location, the size of the operation, and the specific characteristics of each project.

The average timeframe between application and opening is 3 to 6 months. Throughout the journey, the franchisee receives support from the Alto Giro team at each stage of the process, from profile assessment and market definition to site selection, store implementation, training, and opening.

No prior experience in fashion retail is required. We are looking for entrepreneurs with a management profile, business acumen, and leadership ability, and we offer support and training for operational development. However, experience in retail, team management, sales, or business administration is a significant advantage for the operation's success.

Alto Giro offers comprehensive support to franchisees at every stage of the operation. From store implementation, site selection, and team training to continuous business monitoring, the franchisee has access to a dedicated structure to support their growth. The objective is to provide the franchisee with the necessary tools, processes, and knowledge for a solid, efficient operation aligned with the brand's standards of excellence.

BE PART OF THIS SUCCESS STORY

BE PART OF THIS SUCCESS STORY

If you believe in the power of movement, well-being, and a strong brand, Alto Giro is your next step.